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Christy Canterbury MW Shares Insights

on Underrated Grapes, Fine Wine Investment, and Climate Change Adaptation

BONUS-TRACK

4/26/20232 min read

Introduction

Master of Wine Christy Canterbury is a powerhouse in the world of wine. With a diverse background in finance, writing, wine buying, and criticism, she has a wealth of knowledge and experience to share. Recently, WineLux had the opportunity to ask Christy a series of questions about underrated grape varieties, advice for fine wine investors, and how the wine industry can adapt to climate change.

Underrated Grape Varieties with Great Potential

When asked about underrated grape varieties that hold potential for future appreciation, Christy highlighted Grüner Veltliner, Tempranillo, Grenache/Garnacha, and Aligoté. Grüner Veltliner is incredibly versatile, making a wide range of wine styles and growing well in various regions outside of Austria. Tempranillo and Grenache/Garnacha are also adaptable and thrive in sunny, warm climates. Aligoté from Burgundy has been gaining traction, and Christy suggests that planting this grape on better terroir could lead to even more outstanding wines.

Advice for Fine Wine Investors

For those considering entering the fine wine investment market, Christy advises thorough research and seeking multiple opinions. She cautions against getting caught up in auction frenzies and reminds investors that if a wine is truly for investment, it should not be for drinking.

Adapting to Climate Change

Regarding climate change challenges, Christy emphasizes the importance of creativity, positivity, and concrete action. She suggests that everyone in the industry can improve, from using better weather tracking devices and vine protection methods to adopting fuel-efficient machinery and lighter-weight bottles. Additionally, Christy encourages engaging young people in the conversation, as they bring fresh perspectives and ideas.

Christy Canterbury MW is an inspiring figure in the wine world, and her insights offer valuable guidance for both wine enthusiasts and industry professionals. As the co-founder of Club de Mujeres Profesionales del Vino Argentina in 2015 and Spain in 2023, I, María Laura Ortiz, can attest to the importance of fostering a community of passionate, knowledgeable women in the wine industry. Christy's dedication to her craft and her willingness to share her expertise make her a perfect fit for our WineLux community.

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