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Exploring the World of Wine Futures

A Guide to En Primeur Investing

8/3/20232 min read

A Legacy of Luxury: The Tale of Dom Pérignon

In the landscape of wine and, more pointedly, in the realm of Champagne, few names resonate as grandly as Dom Pérignon. This luxury label has stood atop viniculture for centuries, its history steeped in tradition, excellence, and of course, exceptional bubbles.

Nestled deep in the heart of the Champagne region in France, Dom Pérignon's legacy dates back to the times of the Benedictine monk Pierre Pérignon, who is said to have exclaimed: "Come quickly! I am tasting the stars!" upon tasting the effervescent drink he had crafted. While historical reality might be a tad more nuanced, this tale has added a sprinkle of romance to the brand.

Did You Know? Although often credited with inventing Champagne, Dom Pierre Pérignon actually refined many of the techniques used in its production, from blending grapes to improve quality, to introducing more effective corks.

A Journey Through Dom Pérignon’s Vintages

Every bottle of Dom Pérignon stands testament to a particular vintage, a year that the house's master winemakers deemed exceptional. Here, we journey through some of these iconic vintages:

  • Dom Pérignon Vintage 1996: With an idyllic climate culminating in an exceptional harvest, this Champagne is intense, vibrant, and crystalline in structure.

  • Dom Pérignon Vintage 2002: Epitomizing richness and complexity, this year stood out with its dry and warm summer producing perfectly matured grapes.

  • Dom Pérignon Vintage 2008: Despite an uncertain start to the year, 2008 surprised with a harvest boasting vibrant freshness, mineral notes, and unparalleled intensity.

  • Dom Pérignon Vintage 1990: A taste of time, with a generous Champagne stemming from a warm and humid summer.

  • Dom Pérignon Vintage 1985: A classic vintage with refreshing acidity, its subtle toasted notes render it unforgettable.

Cellaring Tip: While many Champagnes are crafted to be enjoyed young, Dom Pérignon Vintage offerings can benefit from aging, reaching fuller depths over years. Depending on the vintage, some can be cellared for decades, evolving and offering different nuances as they mature.

The Meeting Point of Wine, Business, and Luxury

Dom Pérignon isn’t merely a Champagne brand; it’s a luxury experience. In the upper echelons of business, a bottle of Dom Pérignon often stands as a token of appreciation, a celebratory gesture, or even a symbol of significant achievements. Its presence at gala events, exclusive launches, and business dinners underlines its status at the intersection of wine, business, and luxury.

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